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Repository Simon Kuznets Kharkiv National University of Economics
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Факультет менеджменту і маркетингу
Кафедра менеджменту та бізнесу
Монографії (МБ)
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Issue Date
Title
Author(s)
2015
Організація маркетингового управління діяльністю підприємств машинобудівного кластера в умовах глобалізації: монографія
Лепейко Т. І.
;
Пилипенко А. А.
;
Пушкар О. І.
;
Березовський К. М.
;
Попов О. В.
;
Лепейко Т. И.
;
Пушкарь А. И.
;
Березовский К. М.
;
Попов А. В.
;
Lepeyko T. I.
;
Pylypenko A. A.
;
Pushkar O. I.
;
Berezovsky K. M.
;
Popov О. V.
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Author
1
Berezovsky K. M.
1
Popov О. V.
1
Pushkar O. I.
1
Pylypenko A. A.
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Березовский К. М.
1
Березовський К. М.
1
Лепейко Т. И.
1
Лепейко Т. І.
1
Попов О. В.
1
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1
a form of marketing management
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harmonization of the interests
1
information and institutional env...
1
long-term loyalty
1
machine-building cluster
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marketing competitive strategy
1
marketing management
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marketing mix
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organization of marketing activities
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reflection
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Date issued
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2015
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