Analysis of the existing methodology of the assessing the competitiveness of the enterprise in the international market

Abstract

Competitiveness of the company in the international market is considered to be a determining factor of its success in the constantly changing economic environment. Due to the strengthening of the globalization processes, every company in different industries should analyze their operating activity and outline their main priorities for the future development. Therefore, before the formation of the competitive strategy, it is necessary to assess the state of the company for the current moment and decide which destination can positively affect the brand image of the firm in the global market.