International marketing as an effective tool of increasing enterprise competitiveness

Abstract

The main features of international marketing as a tool to increase the competitiveness of the enterprise are considered in the article. Crisis phenomena of today's economy, long reforms of national production, the formation of a new information society and the emergence of information processes in the economy have led to the fact that future economic growth becomes possible only if the introduction and coordination of modern marketing and management tools for fuller implementation of foreign economic relations of the state, accurate consideration of production needs for domestic and foreign sales, coordination of export opportunities and import needs, providing for the production of competitive products, strengthening the impact on the international division of labor, international specialization and internationalization of production and, consequently, improving foreign economic activity . Thus, the development of marketing of international production and the movement of entrepreneurial capital cause uneven growth of economic potential of individual countries and regions. The transfer of production to certain countries leads to the fact that the shares of different groups of countries in the location of world industry do not coincide. Competition between TNCs distorts the system of international relations between the world economy. International marketing of exports and imports are two barter transactions, through which each country is organically connected with the external environment. These are components of the reproduction process, which must pass through foreign trade in order to ensure the stable creation, distribution and consumption of national GDP. The effect of international marketing of barter transactions or another country can get based on the scale of production. Foreign trade may not necessarily be mutually beneficial for all actors in the world market. Reproductive openness of the country when using international marketing depends on the availability of natural resources in the country - energy resources, raw materials for industry, food for the population. The level of reproductive openness of the state is higher, the higher the level of its technical and economic development and the smaller the value of its GDP and the availability of its own natural resources.