The essence of the term «marketing planning» for an enterprise

Please use this identifier to cite or link to this item: http://repository.hneu.edu.ua/handle/123456789/27911

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DC Field	Value	Language
dc.contributor.author	Kotlyk A.	-
dc.contributor.author	Zubriev O.	-
dc.date.accessioned	2022-06-27T19:04:48Z	-
dc.date.available	2022-06-27T19:04:48Z	-
dc.date.issued	2022	-
dc.identifier.citation	Kotlyk A. The essence of the term «marketing planning» for an enterprise / A. Kotlyk, O. Zubriev // Менеджмент ХХІ століття: глобалізаційні виклики: матер. VІ міжнар. наук.-практ. конф., м. Полтава, 19 трав. 2022 р.: тези допов. – Полтава: ПДАУ, 2022. – C. 1038-1041.	ru_RU
dc.identifier.uri	http://repository.hneu.edu.ua/handle/123456789/27911	-
dc.description.abstract	An analysis of the existing definitions of the terms "marketing" and "planning" at the enterprise level is performed, based on which the definition of the term "marketing planning" is synthesized, which covers the key essential characteristics of this process.	ru_RU
dc.language.iso	en	ru_RU
dc.subject	marketing	ru_RU
dc.subject	planning	ru_RU
dc.subject	marketing planning	ru_RU
dc.subject	marketing planning at the enterprise	ru_RU
dc.title	The essence of the term «marketing planning» for an enterprise	ru_RU
dc.type	Article	ru_RU
Appears in Collections:	Статті (МБ)

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