Conceptual foundations and practical aspects of information and communication provision of tourist enterprises

Abstract

The article is devoted to the study of the conceptual foundations of information and communication support for tourism enterprises and consideration of practical aspects of the use of information and communication technologies by tourism enterprises. The main ones have been considered stages in the implementation of ICT with a brief description of each of them. The grouping of the most significant and popular types of ICT by tourism enterprises was carried out, where for each of the types, the main ICTs that are specific to them, as well as common ones that can be used by several, are considered. The work focuses on the types of ICT used in practical activities by airlines, accommodation establishments, catering establishments, travel operators and travel agencies. It is proposed to evaluate the effectiveness of the website of a tourist enterprise using cohort analysis, which allows to group consumers according to certain characteristics and to form appropriate strategies for improving operational activities. To justify the effectiveness of software implementation, it is proposed to use cognitive modelling, which allows combining subjective and objective assessments.