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http://repository.hneu.edu.ua/handle/123456789/32631
Полная запись метаданных
Поле DC | Значение | Язык |
---|---|---|
dc.contributor.author | Dorokhova L. | - |
dc.contributor.author | Nencheva I. | - |
dc.contributor.author | Dorokhov O. | - |
dc.contributor.author | Yermolenko O. | - |
dc.contributor.author | Penev N. | - |
dc.date.accessioned | 2024-05-26T10:10:36Z | - |
dc.date.available | 2024-05-26T10:10:36Z | - |
dc.date.issued | 2024 | - |
dc.identifier.citation | Dorokhova L. Consumer behavior modeling of “smart” scales choosing / L. Dorokhova, I. Nencheva, O. Dorokhov and other // Access to science, business, innovation in the digital economy, ACCESS Press, 2024. - № 5(1). - Р. 141-162. | ru_RU |
dc.identifier.uri | http://repository.hneu.edu.ua/handle/123456789/32631 | - |
dc.description.abstract | Тhe goal of the study was to develop a model for consumer comparative assessment of products offered on the market based on a comparison of the basic user and technical characteristics of these products that are important to potential buyers. Methods/Approach: was developed buyer’s multicriteria model for the estimation and selection of household smart diagnostic scales using the methodology of fuzzy modelling; were given groups of users of household diagnostic scales for monitoring the state of the body on the Ukrainian market; consumer criteria when buyers choose smart scales had been identified, described and formalized; as a method of modeling, fuzzy logic was chosen, because this approach allows accurately reflect consumer preferences and potential choice. Results: applied model for estimating qualities of smart scales by customers in Matlab was developed; the membership functions and terms were defined and constructed, as well as fuzzy rules to make decisions on the estimation of compared smart scales; the numerical example for scales presented on the market was given. | ru_RU |
dc.language.iso | en | ru_RU |
dc.subject | consumer behavior | ru_RU |
dc.subject | customer choice | ru_RU |
dc.subject | diagnostic scale | ru_RU |
dc.subject | product evaluation | ru_RU |
dc.subject | multicriteria modeling | ru_RU |
dc.title | Consumer behavior modeling of “smart” scales choosing | ru_RU |
dc.type | Article | ru_RU |
Располагается в коллекциях: | Статті (СЕ) |
Файлы этого ресурса:
Файл | Описание | Размер | Формат | |
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Consumer behavior modeling of “smart” scales choosing.pdf | 189,04 kB | Adobe PDF | Просмотреть/Открыть |
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