https://repository.hneu.edu.ua/handle/123456789/30257 2026-04-05T16:28:56Z https://repository.hneu.edu.ua/handle/123456789/33128 Назва: Implementation of modern marketing tools in entrepreneurial activity Автори: Shtal T.; Ptashchenko O.; Rodionov S.; Kurtsev O. Короткий огляд (реферат): Marketing activity focuses on new forms of relations with consumers, and marketing communications determine the current research topic and its relevance. The purpose of the study was to substantiate the use of modern marketing tools in business activities to ensure the sustainable development of the enterprise. During the research, empirical methods were used to review and comprehensively present indicators and features of marketing activity and marketing tools, analysis, and synthesis for a visual representation of the features of marketing tools in use in modern conditions of entrepreneurial activity. Objective information on the state of the industrial products market and the presented elements of the industrial enterprise’s marketing activities have been systematized and analysed. A detailed analysis of current trends in the development of marketing activities and the impact of information technology on the development of entrepreneurship is carried out, which is now the basis for the formation of the necessary set of marketing tools that can be used to improve the efficiency of the enterprise. It was determined that in the transition to market mechanisms of functioning, Ukrainian machine-building enterprises needed to optimize their activities, considering the mutual influence of the components of each enterprise’s external market and internal marketing environment. It was concluded that Ukrainian enterprises are forced to pay great attention to the processes in a rapidly changing external environment to adapt and adapt to them promptly; this is especially important for industrial enterprises focused on marketing activities. The presented research in the form of recommendations for using marketing tools has practical significance for modern business structures. 2023-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/33127 Назва: Public debt shocks and macroeconomic stabilization in Nigeria: A new Keynesian approach Автори: Dauda Musa; Olasupo Philip Alege; Olukayode Evetan Olabanji Короткий огляд (реферат): The study examined the impact of public debt shocks on Nigeria’s macroeconomic stability. This study aimed to evaluate the role of increasing public debt on macroeconomic variables in Nigeria using a New Keynesian approach to evaluate the effect of both external and domestic debt on macroeconomic stability and the impact of debt service on revenue on Nigerian macroeconomic stability. The dynamic stochastic general equilibrium model was adopted as an analytical tool using the Bayesian approach in a Matlab R2021a in a Dynare 4.6.4 environment to determine the influence of public debt shock on macroeconomic stability in Nigeria. It was discovered that a positive relationship exists between output (economic growth) and foreign debt in Nigeria within the period under review. It was also found that debt service to revenue ratio, interest rate, and domestic debt have a negative relationship with output (economic growth). As a result, an increase in external debt will positively impact output (economic growth). In contrast, an increase in the debt service to revenue ratio, interest rate, and domestic debt will have a negative transmission effect on Nigeria’s macroeconomic stability. High debt service would impede growth by reducing public resources and productive investment that would otherwise be used to encourage growth. According to this result, external debt is the best option for capital projects rather than domestic debt, which is likely to affect the business environment negatively. This study is practically relevant to government, investors, scholars, and policymakers, especially those around fiscal policy, to guide them in advising the government on where to borrow for its capital projects when needed. 2023-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/33126 Назва: The role of state finance audit in the system of accounting and analytical support of the state funds management system Автори: Furmanchuk O. Короткий огляд (реферат): During the period of martial law, the problem of the need for constant control over state finances in connection with their limitations and the importance of effective use became important. The issues of the activities of audit firms and the effective organization of audits are constantly in the focus of attention of scholars. The purpose of the article was to substantiate the theoretical aspects and provide scientific and practical recommendations aimed at improving the audit of state finances. The method of induction was used at the stage of collecting, systematizing and processing information for conducting research, deduction – in the process of theoretical understanding of the main questions and problems of the audit of state finances and the search for the root causes of their occurrence, generalization – during the identification of the main features and properties of the system of accounting and analytical support of the audit of state finances, methods of comparison, analysis, synthesis, abstract-logical method. Scientific works were summarized and analysed in order to determine the essence of important components of scientific research, in particular: audit of state finances, state financial audit, accounting and analytical information, accounting and analytical support and the main components of an effective system of management and control over state finances were determined. The main components of financial control in the public sector of Ukraine are schematically presented, and the place of public finance audit as a component of state financial control is determined. The need to distinguish the concepts of “audit of state finances” and “state financial audit” was discussed. The main conditions that contribute to the creation of an effective system of management and control over state funds are highlighted. Common and distinctive features of control over state funds in Ukraine and foreign countries are identified. The main problems and shortcomings of the system of management of state funds are identified and recommendations for their solution are provided. The results of the study can be used by all state enterprises that are looking for new approaches in management and strive for the effective distribution of state funds in the conditions of martial law. 2023-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/33125 Назва: Determinants of sustainable development in the post-war recovery of Ukraine Автори: Subačienė Rasa; Krutova A.; Nesterenko O. Короткий огляд (реферат): Ukraine’s course towards sustainable development requires the implementation of modern practices of interaction in the triangle of the state, business and society. There is a need to develop institutional mechanisms for harmonization and strengthening comparability of corporate reporting at the international level in the context of the sustainable development goals. The purpose of the article was to develop organizational and methodological issues of monitoring the corporate sector’s contribution to achieving the sustainable development goals at the stage of Ukraine’s post-war recovery. Methods of analysis and synthesis (to study the consequences of Russia’s military aggression), comparison (when analysing the requirements of international normative acts for the structure, stages of formation and a set of reporting indicators), a process approach (for the development of recommendations for a database creation) have been applied in the research. The consequences of Russia’s military aggression for the economic development of Ukraine and the achievement of sustainable development goals have been analysed. The institutional mechanisms of strengthening harmonization and comparability of reporting on sustainable development at the international level in the context of the sustainable development goals achievement have been substantiated. Recommendations for the creation of the “State Repository of Reports on Sustainable Development of Enterprises and Organizations of Ukraine” have been developed. A national institutional model for the calculation of indicator 12.6.1 “The number of enterprises publishing reports on sustainable development” has been constructed. It is proposed to expand the set of indicators for releasing information on anti-corruption practices by disclosing indicator D.2.3 “Amount of funds (in US dollars) directed to anti-corruption measures, including the training of one employee on anti-corruption issues, per year”. The obtained results can be used for the development of institutional mechanisms for the coordination of global and strategic documents at the global and national levels in order to create a unified vision of the countries’ contribution to the achievement of sustainable development goals. 2023-01-01T00:00:00Z