Micro and macro approaches in the concept of doing business

Abstract

The concept of doing business combines the key principles of the organization of business processes, principles of relations with stakeholders and the company's growth prospects. A well-defined concept of doing business contributes to the development of key competences and strengthening the competitive position of companies. Are allocated micro- and macro-approaches to development of the concept of doing business. Micro- focuses on the organizational behavioral phenomena, the influence of individual and group characteristics on the achievement of organizational goals. Macro-approach is based on the principle of consistency, the integrity of the organization, issues of structure, culture, communication. Together they determine the path of the evolution of the firm.