Human capital as a control of diffusion of innovation in the minds of the digital economy

Abstract

The purpose of this work is to analyze the modern requirements that human capital must meet in order to successfully implement the concept of "Industry 4.0" as a marketing strategy. The structure of the digital economy and society index (DESI) is considered. Special attention was paid to the study of the influence of human capital on the level of DESI for different countries of the world. It is shown that digitalization is not a goal, but a means of optimizing business processes and has a systemic nature.