Peculiarities of contemporary value-oriented marketing

dc.contributor.author	Lysytsia N. M.
dc.description.abstract	The article examines contemporary value-oriented marketing in different industries. It explores key peculiarities, which may be observed in marketing activity. The article also evaluates the challenges and future prospects of such kind of marketing. Consumers beliefs. expectations, values become the cornerstone of successful marketing activity.
dc.identifier.citation	Lysytsia N. M. Peculiarities of contemporary value-oriented marketing / N. M. Lysytsia // Молодіжний економічний вісник ХНЄУ імені С. Кузнеця. – Харків : Харків : ФОП Cтожук А.П., 2025. - № 3. - С. 206-209.
dc.identifier.uri	https://repository.hneu.edu.ua/handle/123456789/37732
dc.language.iso	en
dc.subject	contemporary
dc.subject	value-oriented marketing
dc.subject	peculiarities
dc.subject	consumers
dc.subject	beliefs
dc.subject	expectations
dc.title	Peculiarities of contemporary value-oriented marketing
dc.type	Article

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