Ukrainian businesses priorities to enter international markets in the context of the sustainable development goals

Abstract

In modern conditions, the attention of Ukrainian companies to the Sustainable Development Goals (SDGs) when entering foreign markets is significantly increasing, as they form new competitive advantages of national business. According to the participants of the discussion “Business and the state in the XXI century: Sustainable development goals for partnership”, which took place within the project “E-learning for sustainable development” [1], investors evaluate the company’s responsibility policy, social and environmental programs, and only then make decisions whether to work with it or not. In particular, they are interested in whether the company complies with labour laws, cares about its employees in terms of insurance, development and other social preferences, or has a waste management policy. Therefore, the issue of transition of Ukrainian business to the concept of sustainable development is becoming increasingly important and requires additional research, educational and practical activities.