IT and SMM as a tool and condition for the development of the e-economy of the service sector and personnel management: Ukrainian experience

dc.contributor.author	Naumik-Gladka K. G.
dc.contributor.author	Ivanova К. О.
dc.description.abstract	Development of Internet and IT causes the changes in marketing philosophy and approaches to personnel management. SMM (Social Media Marketing) becomes a principal tool of the goods and services promotion, personnel management and recruiting. Thus, the disadvantages of SMM as the problem points of the successful e-tool in e-economy are revealed in the article.
dc.identifier.citation	Naumik-Gladka К. G. IT and SMM as a tool and condition for the development of the e-economy of the service sector and personnel management: Ukrainian experience / К. G. Naumik-Gladka, К. О. Ivanova // Education and Global Studies: Collection of scientific articles : Tourism economy, Editoria di Modena, Rome, Italy. – 2019. – Р. 105–109.
dc.identifier.uri	http://repository.hneu.edu.ua/handle/123456789/23600
dc.language.iso	en
dc.subject	e-marketing
dc.subject	personnel management
dc.subject	SMM
dc.subject	IT
dc.title	IT and SMM as a tool and condition for the development of the e-economy of the service sector and personnel management: Ukrainian experience
dc.type	Article

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