Marketing : syllabus for Bachelor's (first) degree students of speciality 051 "Economics"

dc.contributor.author	Afanasiev M.
dc.contributor.author	Panchuk A.
dc.contributor.author	Kotelnykova Yu.
dc.description.abstract	The thematic plan of the academic discipline and its contents are given according to the modules and themes. Plans of lectures, practical studies and seminars, materials for consolidation of knowledge (tasks for independent work, test questions), criteria for students' knowledge evaluation and professional competences which a student should have after studying the academic discipline are suggested. For Bachelor's (first) degree students of speciality 051 ''Economics''.
dc.identifier.uri	http://repository.hneu.edu.ua/handle/123456789/21075
dc.language.iso	en
dc.publisher	Marketing. Syllabus for Bachelor's (first) degree students of speciality 051 "Economics" [Electronic resource] / compil. by M. Afanasіev, A. Panchuk, Yu. Kotelnykova; Simon Kuznets Kharkiv national university of economics. - E-text data (195 КБ). - Kh. : S. Kuznets KhNUE, 2017. - Загол. з титул. екрану.
dc.subject	marketing
dc.subject	marketing concept
dc.subject	marketing research
dc.subject	product policy
dc.subject	pricing policy
dc.subject	distribution policy
dc.subject	communication policy
dc.subject	marketing strategies
dc.title	Marketing : syllabus for Bachelor's (first) degree students of speciality 051 "Economics"

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