Features of the economic behaviour of enterprises in the conditions of digitalisation

Abstract

The purpose of the study is to identify changes in the patterns of economic behavior of market entities associated with digitalization, and to develop a model of enterprise behavior that will enable a better response to new challenges and conditions in the external environment. The results of the study were: clarification of the role and significance of digitalization in determining the behavior of economic entities; clarification of the content of the concepts of "economic behavior", "economic behavior of the enterprise", as well as identification of their key elements; systematization of changes occurring in the behavior of economic entities under the influence of digitalization; identification of factors that determine the success of innovative behavior of enterprises; creation of a model for ensuring the innovative development of enterprises, focused on the modern needs of society.