https://repository.hneu.edu.ua/handle/123456789/129 2026-08-21T15:41:10Z 2026-08-21T15:41:10Z Andrushchenko A. https://repository.hneu.edu.ua/handle/123456789/41627 2026-08-19T08:20:41Z 2026-01-01T00:00:00Z

Назва: Personnel motivation during a crisis: theoretical foundations, practical experience in Ukraine, and generational differences Автори: Andrushchenko A. Короткий огляд (реферат): This article explores the specific features of employee motivation under crisis conditions, particularly in the context of economic instability and martial law. The topic is relevant as there is the need for organizations to maintain workforce productivity, engagement, and stability in an environment characterized by uncertainty, risk, and rapid socio-economic changes. The purpose of the study is to identify key factors influencing employee motivation during crisis periods and to determine how motivational strategies should be transformed to support effective operation in extreme conditions. The methodological basis of the research includes a combination of general scientific and specialized methods, such as analysis, synthesis, comparison, and generalization. A systematic approach was applied to examine the transformation of motivational practices, a comparative method was used to identify differences in motivational priorities among different employee generations. The study also considers behavioral aspects of employees in response to external stress factors. The results demonstrate that traditional motivational approaches become less efficient during crises and require significant adaptation. It was found that employees’ needs shift towards security, stability, social protection, and psychological support. At the same time, generational differences play an important role in motivation: older generations tend to value stability and job security, while younger employees emphasize flexibility, development opportunities, and meaningful work. These differences directly affect human resource management practices and require differentiated motivation tools. The practical value of the study lies in the development of recommendations for creating adaptive motivational strategies that take into account crisis conditions and generational diversity. The proposed approaches can be used by managers and HR specialists to increase employee engagement, maintain productivity, and ensure organizational resilience during periods of instability. The findings contribute to improving personnel management systems and support the creation of sustainable organizational behavior in challenging environments.

2026-01-01T00:00:00Z Андрущенко А. В. https://repository.hneu.edu.ua/handle/123456789/41626 2026-08-19T07:54:58Z 2025-01-01T00:00:00Z

Назва: Зміна мотиваційних стратегій персоналу в умовах воєнного стану Автори: Андрущенко А. В. Короткий огляд (реферат): Розглянуто особливості мотиваційних чинників в умовах воєнного стану. Було акцентовано увагу на показниках, які мають великий вплив на формування мотиваційних стратегій під час воєнних дій та повоєнного відновлення.

2025-01-01T00:00:00Z Andrushchenko A. https://repository.hneu.edu.ua/handle/123456789/41625 2026-08-19T07:35:30Z 2026-01-01T00:00:00Z

Назва: Motivational incentives of different generations Автори: Andrushchenko A. Короткий огляд (реферат): This article examines the motivational incentives of employees based on the generational theory developed by Neil Howe and William Strauss. The study aims to identify key differences in values, attitudes toward work, and dominant motivational drivers among generations, including Baby Boomers, Generation X, Millennials and Generation Z. The study highlights the importance of adapting motivational strategies to generational characteristics in order to enhance organizational effectiveness, particularly in the context of contemporary challenges such as digital transformation and post-crisis recovery.

2026-01-01T00:00:00Z Andrushchenko A. V. https://repository.hneu.edu.ua/handle/123456789/41624 2026-08-19T07:21:04Z 2026-01-01T00:00:00Z

Назва: Peculiarities in employee motivation in modern organisations Автори: Andrushchenko A. V. Короткий огляд (реферат): The successful achievement of an enterprise's strategic goals requires a continuous process of encouraging employees to actively participate in work activities. Purposeful motivation of staff is necessary to enhance labour productivity and improve the overall performance of the organization. Contemporary approaches to employee motivation management focus on aligning the implementation of the company's strategic objectives with the satisfaction of employees' key needs and expectations. Therefore, the main objective of motivation management is to create and apply a system in which the strategic priorities of the enterprise are harmonized with the interests and needs of each employee. Under such conditions, employees clearly recognize that their individual contribution to the work or production process plays a significant role in achieving the company's planned results, and only in this case can their personal interests and needs be effectively fulfilled.

2026-01-01T00:00:00Z