https://repository.hneu.edu.ua/handle/123456789/28391 2026-04-15T09:57:59Z 2026-04-15T09:57:59Z Du Hanyu Mazorenko O. https://repository.hneu.edu.ua/handle/123456789/36665 2025-06-11T18:42:49Z 2025-01-01T00:00:00Z

Назва: Process management of educational service business model formation Автори: Du Hanyu; Mazorenko O. Короткий огляд (реферат): The article considers the issues of forming a business model of an educational service in the context of the transformation of the modern educational space, increasing competition among educational institutions, and the actualization of the needs for flexible, innovative approaches to managing educational processes. The relevance of the topic is due to the need to find effective management tools that would allow educational institutions to adapt to rapid market changes, improve the quality and attractiveness of educational products, and ensure their sustainable competitiveness. One of such tools is process management, which allows for a holistic and systematic analysis, modeling, and improvement of key processes that form the basis of the business model of an educational service. The goal of the article is to provide a theoretical justification and develop a methodological approach to managing the formation of a business model of an educational service based on the principles of process management. The study clarifies the essence and content of the concept of "business model of educational service", which is defined as a multidimensional structure that combines economic mechanisms, innovative technologies, effective business processes and value-oriented educational activities aimed at meeting the needs of students, the labor market and society in the context of digital transformation and global competition. The author's methodological approach to process management of the formation of an educational service business model is proposed, which involves the isolation of key processes (analysis of consumer needs, design of a value proposition, formation of an educational service, selection of service delivery channels, provision of resources and monitoring of results), determination of their interrelationships, efficiency criteria and management mechanisms. Particular attention is paid to the practical significance of the developed approach, which can be applied both in the field of higher and vocational education to increase managerial effectiveness and achieve the strategic goals of the institution.

2025-01-01T00:00:00Z Усолкіна А. О. Логінова К. С. https://repository.hneu.edu.ua/handle/123456789/35901 2025-04-22T14:53:50Z 2025-01-01T00:00:00Z

Назва: Організація антикризового управління підприємством Автори: Усолкіна А. О.; Логінова К. С. Короткий огляд (реферат): В умовах скрутної економічної, фінансової та політичної ситуації підприємства постійно стикаються з фінансовими кризами, що вимагають впровадження ефективних антикризових заходів. Антикризове управління стає вкрай важливим інструментом забезпечення стабільності та конкурентоздатності підприємств в умовах невизначеності та динамічних ринкових умов.

2025-01-01T00:00:00Z Du Hanyu Mazorenko O. https://repository.hneu.edu.ua/handle/123456789/34916 2024-12-23T10:43:23Z 2024-01-01T00:00:00Z

Назва: The impact of globalization on the transformation of business models of educational services in Ukraine and China Автори: Du Hanyu; Mazorenko O. Короткий огляд (реферат): These theses are devoted to the study of the influence of global trends on the transformation of business models of educational services on the example of Ukraine and China, as well as to compare strategies for adapting to the challenges of globalization.

2024-01-01T00:00:00Z Bliznyuk O. V. https://repository.hneu.edu.ua/handle/123456789/33566 2024-09-22T19:46:30Z 2024-01-01T00:00:00Z

Назва: Influence of national culture on the leader's profile Автори: Bliznyuk O. V. Короткий огляд (реферат): Managers of companies in different countries of the world now acutely feel the influence of the cultural context of the country in which they work. Understanding and taking into account the cultural characteristics of various countries with representatives of which a particular company interacts has a positive effect on the company's management process, creating a synergistic effect in increasing the efficiency of its activities. The influence of the national culture of the country in which the company operates on the cross-cultural profile of the leader in such a company was analyzed, based on the 6-D model. Because of the analysis, it was determined that five of the six cultural dimensions of the 6-D model directly affect the cross-cultural profile of the leader.

2024-01-01T00:00:00Z