DSpace Зібрання: https://repository.hneu.edu.ua/handle/123456789/28391 2026-06-26T14:12:23Z Cyber security importance during the Russian-Ukrainian war https://repository.hneu.edu.ua/handle/123456789/41000 Назва: Cyber security importance during the Russian-Ukrainian war Автори: Sotnyk A. Короткий огляд (реферат): The article examines the importance of cybersecurity during the Russian-Ukrainian war. It analyzes major Russian cyber operations against Ukraine, their objectives, methods and consequences for critical infrastructure and society. Special attention is devoted to Ukrainian cyber resilience, international cooperation and public-private partnerships as key factors in countering contemporary cyber threats. 2026-01-01T00:00:00Z Modern digital marketing tools for trade companies https://repository.hneu.edu.ua/handle/123456789/40999 Назва: Modern digital marketing tools for trade companies Автори: Yasynskyi I. Короткий огляд (реферат): The conference paper examines modern digital marketing tools applied by trade companies. The role of marketing analytics, omnichannel commerce, CRM systems, marketing automation, content marketing and social media in creating competitive advantages is analyzed. Major trends in the development of digital marketing within the digital economy are identified. 2026-01-01T00:00:00Z Contemporary practices of investment project justification https://repository.hneu.edu.ua/handle/123456789/40998 Назва: Contemporary practices of investment project justification Автори: Kirychenko D. Короткий огляд (реферат): The conference paper examines contemporary approaches to investment project justification. Widely used investment appraisal methods, including net present value, internal rate of return, profitability index and payback period, are analyzed. The need for an integrated approach to investment decision-making under uncertainty is substantiated. 2026-01-01T00:00:00Z Digital transformation of a trade enterprise as an innovative project: essence, methodology, and implementation practice https://repository.hneu.edu.ua/handle/123456789/40997 Назва: Digital transformation of a trade enterprise as an innovative project: essence, methodology, and implementation practice Автори: Avramenko Y. Короткий огляд (реферат): The conference paper examines digital transformation of a trade enterprise as an innovative project. The essence of digital transformation, its distinction from partial automation and methodological approaches to digitalization project assessment are discussed. Examples of digital solutions in retail business and their impact on enterprise competitiveness are presented. 2026-01-01T00:00:00Z