https://repository.hneu.edu.ua/handle/123456789/30259 2026-04-05T19:05:19Z https://repository.hneu.edu.ua/handle/123456789/33123 Назва: Scientific and methodological principles of organizational capital management and its assessment Автори: Butenko D.; Zaslavska K.; Sheianova Y. Короткий огляд (реферат): The transition from the concept of Industry 4.0 to the concept of Society 5.0 requires investments, the application of the latest knowledge and the ability to use them effectively. Therefore, the achievements of technological and digital industries, which were obtained by Industry 4.0, do not lose their value, but, on the contrary, are relevant. This is precisely what determines the purpose of the research – substantiating the system of managing the organizational capital of business entities and the mechanism for assessing its effectiveness. During the research, such methods as theoretical generalization, abstract-logical method, methods of analysis and synthesis, graphic method were applied. The main results of the work include the developed organizational capital management system, which, unlike the existing ones, includes the process of transforming human capital into commercialized results (intangible assets) of the enterprise. Also, an achievement is the comprehensive assessment of organizational capital presented in the work, which includes three levels of analysis: macro level, meso level and micro level. The article specifies the definition of the concept of “the system of organizational capital management”, by which the authors understand the process of transformation of human capital into commercialized results through the formation of organizational capital on the basis of an innovative approach with the help of certain management principles and technologies. The composition of the main elements of organizational capital is clarified and the stages of its formation, from creation to futurization, are defined. A system of indicators for assessing the organizational capital of the enterprise has been developed, which is based on the principles of complexity, conciseness, accessibility, systematicity and logic. The practical significance of the results lies in their application as a basis for making managerial decisions. The developed recommendations can be used by entrepreneurs and senior managers to identify the strengths and weaknesses of their organizational capital and identify opportunities to improve the efficiency of resource use. 2023-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/33122 Назва: Determining priorities for Ukraine’s post-war reconstruction in the conditions of preparation for EU membership Автори: Leshchenko K.; Leshchenko S. Короткий огляд (реферат): The priorities for Ukraine’s post-war reconstruction in preparation for its membership in the European Union are to ensure integration, efficient use of resources, socio-economic growth, and sustainable development. Finding ways to effectively develop the economic and other sectors, adapt to European norms and create a sustainable framework for integration into the European space was the purpose of this study. The methodology is based on the empirical research method. The reform priority coefficient was calculated using a formula for determining the priority areas for improving the economic, demographic, and political sectors of Ukraine. The study identified priority areas for Ukraine’s post-war development, including mechanisms such as ensuring sustainable economic growth, modernising infrastructure, developing trade relations with EU countries, supporting innovation and entrepreneurship, improving the quality of education and healthcare, which can be used by scientists and the state to ensure the country’s effective development and obtaining the status of a full EU member. The importance of ensuring social protection of the population, including raising living standards and ensuring access to basic social services, was identified. The study found that effective economic diplomacy and the expansion of international relations with EU member states are crucial factors for Ukraine’s successful preparation for EU membership. The focus is on ensuring strategic orientation, efficient use of resources and achieving the country’s socio-economic development in line with European standards and values. In practice, these results can become the basis for developing strategic decisions and programmes in line with EU criteria. 2023-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/33121 Назва: Peculiarities of the formation of human capital in rural areas in the pre-war period Автори: Shyian D.; Litovchenko I.; Sevriukova Y. Короткий огляд (реферат): In Ukraine, there is a systemic crisis related to the reduction of the population in rural areas. As a result, settlements disappear, the industrial and social sphere declines. Revival of rural areas is becoming a problematic process, and one of the main reasons for this is the lower quality of life of rural residents compared to residents of large cities. The purpose of the study was to assess individual components of human capital formation in rural areas in the prewar period. In the research process, a dialectical method of cognition, a systematic approach to the study of economic phenomena and processes, an abstract-logical, statistical grouping and a method of comparing averages using the Student’s t-Test were used. It was established that in 2019-2021, the incomes of rural households increased from UAH 96,692 to UAH 118,890. Households in rural areas and in large cities were also grouped according to the level of selfassessment of their income level. It was established that in households with an income of up to UAH 40,000 the share of those who assessed the level of their income as “It was enough and savings were made” in rural areas and in large cities was equal to 0.8%. The specific weight of those who assessed their income level as “It was not possible to provide even enough food” was equal to 14.2% and 11.4%, respectively. A study of the impact of the level of income on the amount of expenses for such items as food, education and health care was conducted. The specific weight of expenditure on food products in their total value was determined. It has been established that the amount of expenditure on food products is clearly dependent on the level of household income both in rural areas and in large cities. In rural areas, healthcare costs were 22% lower than in large cities. The results of this study can be used during the development of the state strategy for the post-war reconstruction of rural areas. 2023-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/33120 Назва: Restaurant brand management in wartime Автори: Stryzhak O.; Pohuda N. Короткий огляд (реферат): Full-scale military operations taking place since 2022 in Ukraine have had a negative impact on all sectors of the economy, including the restaurant business. An important factor that helps Ukrainian restaurants to work and develop is the brand. Therefore, the issues of restaurant brand management taking into account wartime conditions are gaining relevance. The purpose of the research is to determine the characteristic features of branding of restaurant business entities in the context of military operations. The article used such scientific methods as: bibliographic analysis, analysis and synthesis, grouping and comparison. Data from the State Statistics Service of Ukraine were used to analyse the food and beverage sector. The data cover the period from late 2014 to early 2023. The Ukrainian food and beverage sector has been analysed (including an assessment of changes in business situation, analysis of the level of employment and fluctuations in demand in this sector) to determine the peculiarities of functioning and prospects for the development of restaurant business. The problems faced by Ukrainian restaurant enterprises during 2022-2023 are outlined. It is substantiated that management of the restaurant brand is important to ensure its operation in the conditions of military operations and further for post-war recovery. The features and functions of the restaurant brand are determined, and the factors affecting the restaurant brand in crisis conditions are systematized. The implementation of foreign experience in promoting the restaurant brand, including the promotion of services in social networks and other online channels, has been proposed. The results of the research are of practical importance for Ukrainian restaurants as they can use them to adjust their overall strategy of development and their brand promotion measures. 2023-01-01T00:00:00Z