https://repository.hneu.edu.ua/handle/123456789/30270 2026-04-05T17:10:34Z https://repository.hneu.edu.ua/handle/123456789/33112 Назва: The mechanism of entrepreneurial innovation system in institutions of higher education Автори: Krysovatyy A.; Ptashchenko O. Короткий огляд (реферат): The relevance of the research is determined by the fact that the development of modern society requires the acceleration of all economic processes. Therefore, in forming a scientific and educational space, paying more attention to the involvement of business structures and state authorities is essential. The research aimed to generalise the theoretical foundations of developing higher education institutions’ entrepreneurial innovation system mechanism. General scientific and specific research methods were used in the article, in particular: comparative – to study the theoretical foundations of the development of the field of education and science and the formation of a categorical research apparatus; analysis and synthesis – in the process of identifying development trends in the field of education and science. It analysed research in the field of higher education and the formation of the main trends in the development of the educational and scientific spheres, which makes it possible to predict the primary vector of the development of the educational sector. The presented study considered the main features of the educational sphere from the point of view of the combination of three main components: education, business, and the state. With such a combination, the main features of the development of scientific and educational activities, as one of the main components of entrepreneurship development, have been determined. The conducted studies proved that, first of all, it is necessary to intensify efforts to improve and develop the regulatory and legal framework on a wide range of scientific and innovative activity issues to form a scientific and innovative activity infrastructure. The main elements and tools of entrepreneurial innovation systems that allow commercialising scientific projects and research are presented. The practical significance is that the proposed model of interaction between business, the state, and universities is an effective mechanism for solving the issue of forming a system of entrepreneurial innovation initiatives. 2023-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/33111 Назва: Identifying patterns of interest in the topic of managing equity capital of the enterprise Автори: Achkasova S.; Platukhin O. Короткий огляд (реферат): Increasing attention to the issues of finding tools to meet the defined needs and interests of investors determines the relevance of the development of the goals of managing equity capital of the enterprises. The goal of the study was to formulate recommendations for determining the patterns of interest in the management of equity capital of the enterprise. The research methodology is based on the use of theoretical and empirical methods, in particular methods of Internet resource analysis, forecasting, decision support system Decision Making Helper, etc. During the analysis of interest in the topic of managing equity capital of the enterprise in English, the tools of the Google Trends web application were used. On the basis of these data, predictive models of trend lines for the concepts of “equity capital of the company” and “equity capital of the enterprise” were built, which have a satisfactory approximation reliability value and can be used to identify patterns of interest in the topic of enterprise equity management. However, the frequency of search queries for these terms in the Ukrainian language in the world and in Ukraine, starting from 2015, was very low. The assessment of alternative key goals of financial management of equity capital of the enterprise was carried out using the decision support system Decision Making Helper. The priority of ensuring the effective structure of equity capital of the enterprise and the proper level of its capitalisation was determined as the top priority. The practical significance lies in the developed recommendations that can be applied in assessing the relevance among users of Internet resources of information related to equity capital of the enterprise, and in assessing the key goals of financial management of equity capital of the enterprise in order to improve their functioning. 2023-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/33108 Назва: Use of creative marketing in the implementation of enterprise strategy Автори: Pererva I.; Myronova O. Короткий огляд (реферат): The relevance of the research problem is determined by the need to increase the competitiveness of enterprises in the conditions of increased competition in the global market. The purpose of the article was to conduct a theoretical analysis and develop methodological support for the search for effective marketing tools during the implementation of a creative marketing strategy. To achieve the goal, the following methods were used: logical generalisation; comparative analysis; statistical analysis; analytic hierarchy process; expert survey method; graphical and tabular method. As a result of the study, the following results were obtained: the essence of the concept of “creativity” is determined and the importance of using creative marketing tools during the implementation of the company’s strategy is substantiated; it has been proven that when choosing strategic directions, it is necessary to develop and implement a creative marketing mix model; it is substantiated that for the application of creative marketing, the personnel of the enterprise must be of a creative type; it was determined that during the development of a creative marketing strategy in the conditions of global digitalisation, an important stage is the choice of social networks; it has been proven that in conditions of the consequences of the COVID-19 pandemic and military aggression in Ukraine, the most significant creative marketing tool is Internet marketing; it has been proven that among creative Internet marketing tools, the most effective are Social Media Marketing, Search engine optimisation, Event marketing and contextual advertising. The practical significance of the obtained results lies in the formation of practical recommendations for the selection of effective creative marketing tools during the development and implementation of the company’s strategy aimed at increasing its competitive advantages. Formulated conclusions and recommendations can be used by the management of modern enterprises that are looking for ways to increase competitiveness through the implementation of a creative marketing strategy. 2023-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/33105 Назва: Risk factors determination of enterprise external and internal environment during project implementation Автори: Shtal T.; Pliekhanova T.; Kravets K.; Ohiienko N. Короткий огляд (реферат): A significant part of new enterprises of various forms of ownership and in different sectors of the economy ceases to exist within the first five years. This tendency to close enterprises indicates the need for strategic planning of enterprise development and the implementation of a risk factor identification, evaluation, and management process in the strategic management of enterprise development. The purpose of the research is to develop a methodological approach that would allow identifying the risk factors that may have the greatest impact at each life cycle stage of analysed project. To achieve the goal set within the framework of the research, structural and logical analysis, methods of systematisation, generalisation, scientific abstraction and hierarchy analysis were used. The article proposes methodological approach to determining the risk factors of enterprise external and internal environment, which makes it possible to identify the risk factors that have the greatest impact at each stage of the project life cycle. Mathematical models have been obtained which allow for the identification of those risk factors that can have the most negative impact (both in terms of frequency of occurrence and potential losses), which will enable the enterprise to increase the efficiency of managing these risks at all stages of project implementation. The impact of risk factors has been assessed in conditions of incomplete certainty and lack of sufficient statistical information. The practical significance of the results obtained lies in the possibility of increasing the efficiency of using available resources in risk management processes. The proposed methodological approach can be used to assess the impact of project risks in a certain industry, which will increase the accuracy of the results obtained. 2023-01-01T00:00:00Z