https://repository.hneu.edu.ua/handle/123456789/33860 2026-04-16T13:18:37Z https://repository.hneu.edu.ua/handle/123456789/35765 Назва: Economic efficiency of investment in innovation in a knowledge-based economy Автори: Rexhepi Burhan Reshat; Lutfi Nuredini; Mejreme Krasniqi Sadiku; Edmond Hajrizi Короткий огляд (реферат): The purpose of the study was to analyse the impact of gross domestic expenditure on research and development on key indicators of knowledge-based economy performance in the short- and long-term using data from developed and developing countries. The results of the study showed an increase in attention to investment in innovation in a global sense. The leading countries and regions for investment in innovation are the United States of America, the EU, China, and Japan. Regression analysis of the short-term impact of gross domestic expenditure on research and development on key indicators of economic efficiency (level of human development, productivity, and gross domestic product (GDP) per capita) revealed a statistically significant impact only on the indicator of the level of human development. But the analysis of the long-term impact of this indicator on the example of data from the EU countries revealed the statistical significance of this impact on all dependent variables. This proved that investments in innovation have a cumulative effect that manifests itself in the long term. The identified impact on the indicator of the level of human development in both the short and long term indicates the fundamental role of investment in innovation in such development. The analysis of data from Kosovo revealed an inverse correlation between gross domestic expenditure on research and development and GDP per capita and human development. This revealed the low efficiency of investment in innovation in the country and suggested that Kosovo may need more time to achieve a positive cumulative effect from investments. Accordingly, the government of Kosovo should build on the successful international experience of developed countries in developing innovation investment initiatives and establishing international cooperation. In addition, investing in innovation may not have an immediate positive effect, and it takes longer to achieve it. 2024-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/35762 Назва: The non-oil sector of the Republic of Azerbaijan’s economy: Prospects and directions for development within the framework of contemporary economic policy Автори: Abdullayev Kamran; Hasanov Parviz; Aliyeva Aygun; Aliyeva Nigar; Mustafayev Asif Короткий огляд (реферат): This study aimed to evaluate the critical variables and techniques that facilitate the sustainable development of Azerbaijan’s non-oil economic sector. The contribution of the non-oil sector to Azerbaijan’s economic development amid global transformations and economic concerns was examined. The focus was on diversifying the economy and reducing dependence on oil revenues, which is a major step towards sustainable economic growth. The study found that the development of sectors such as agriculture, industry, and services, contributes to the creation of new sources of income and ensures economic stability. The advancement of the non-oil sector is crucial for job creation, bolstering small and medium-sized firms, and enhancing the living conditions of the populace, particularly in rural and isolated regions. The study stressed that agriculture and tourism can benefit substantially from the introduction of innovative technologies and infrastructure modernisation. The non-oil sector’s contribution to the economy is evident in the enhancement of transport and logistics infrastructure, facilitating the increase of export potential. The development of quality services in areas such as healthcare, education, and tourism, also contributes to improving the social well-being of citizens and enhancing the country’s international competitiveness. The findings of the study showed that further development of the non-oil sector requires active investment, improvement of the business climate, and removal of administrative barriers. Diversification of the economy, development of innovative solutions, and infrastructure modernisation are the key factors contributing to Azerbaijan’s sustainable economic growth in the long term. 2024-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/35759 Назва: Mechanisms for ensuring energy security in the system of international relations considering economic sanctions and political conflicts Автори: Semenenko O.; Hodz S.; Duzhyi R.; Stupnytskyi I.; Koverga V. Короткий огляд (реферат): In the context of globalisation and growing interdependence of economies, energy security has become a critical component of national security. Sanctions and changes in energy markets have forced countries to adapt their strategies to maintain energy independence and competitiveness. The aim was to investigate the mechanisms of ensuring energy security in the system of international relations, in particular, the role of economic sanctions as an instrument of influence on the energy policy of states. The adaptation strategies of countries under sanctions pressure in the energy sector were analysed. The study demonstrated how states diversify their energy supply, seek new markets and suppliers, and promote the development of renewable energy sources as alternatives to fossil fuels. Particular emphasis was placed on the European Union’s experience in formulating an energy security policy in response to sanctions imposed on Russia, resulting in substantial alterations to energy infrastructure and supply methodologies. The implementation of this systems allows managing energy resources more efficiently, optimising energy supply and storage processes, and reducing costs. The results of the study showed that sanctions have affected global energy markets, changed energy flows, raised prices and created new challenges for countries that depend on energy imports. The study also revealed how countries affected by sanctions are looking for new ways to strengthen their energy positions through international cooperation and partnership. This analysis helped to better understand the mechanisms of countries’ adaptation to the conditions of restrictions, and identify key factors that contributed to their success in the context of changing energy policies. The study aimed to formulate robust suggestions for states regarding effective measures to respond to sanctions pressure, thereby enhancing energy security and economic sustainability amid global problems. 2024-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/35756 Назва: The impact of artificial intelligence on marketing communications: New business opportunities and challenges Автори: Lyndyuk A.; Havrylyuk I.; Tomashevskii Yu.; Khirivskyi R.; Kohut M. Короткий огляд (реферат): The purpose of this study was to analyse the impact of the integration of artificial intelligence (AI) technologies on modern approaches to marketing communications, with an emphasis on identifying new opportunities for optimising business processes. A wide range of technologies have been explored to automate, optimise, and personalise marketing processes, enabling companies to interact more effectively with customers and improve the results of their marketing campaigns. Technologies such as machine learning and natural language processing have been examined, which contribute to the analysis of large amounts of data, the formation of forecasts and recommendations, and the automation of content creation and advertising campaign management. In particular, AI allows personalising communication with customers, which increases the effectiveness of marketing campaigns and ensures maximum efficiency of advertising costs. The study provides examples of successful implementation of AI in the marketing strategies of companies such as Netflix, Amazon, Sephora, Coca-Cola, and Google Ads, which allowed them to substantially increase the level of customer loyalty, reduce the cost of storing goods and optimise advertising budgets. The main limitations and risks of using AI are analysed, such as the high cost of implementation, the possibility of algorithm bias, and data privacy issues. Rozetka has developed an AI marketing strategy that includes analysis of current processes, selection of tools and technologies, integration of AI into content personalisation and advertising campaign management, automation of advertising budget management, demand forecasting, and inventory management. Expected economic effects include increased conversions, reduced advertising costs, an increase in the average receipt, and increased company profitability. Thus, AI becomes a key tool for transforming marketing strategies, providing companies with competitive advantages and the ability to quickly respond to changes in consumer behaviour and market conditions. 2024-01-01T00:00:00Z