https://repository.hneu.edu.ua/handle/123456789/33872 2026-04-14T14:28:42Z https://repository.hneu.edu.ua/handle/123456789/35880 Назва: Methodological approaches to the functioning of the passenger transportation market: Airline, road and railway segments Автори: Pohuda N.; Ivchenko L.; Pohuda O. Короткий огляд (реферат): Passenger transportation plays a critical role in ensuring efficient functioning of the economy, as it provides labour mobility, access to markets, cultural, and social services, and promotes the development of international tourism and social integration. Thus, the purpose of the research was to analyse methodological foundations of the functioning of the passenger transportation market and to assess the war impact on the condition and development of air, bus, and rail passenger transportation. With the help of the bibliographic method, key scientific papers have been analysed in the article to study the theoretical foundation and identify problematic issues, calling for improvement and development. Using the generalisation method, leading organisations, ensuring the functioning of the passenger transportation market, have been identified and summarised, and the general principles of its functioning have been formulated. Using comparative and grouping methods, methodological approaches to air, bus, and rail passenger transportation in the context of economic, regulatory, technological, ecological, and social foundations have been proposed. The necessary prerequisites for the effective functioning of the passenger transportation market have been determined by grouping the most significant aspects, such as liberalisation and competition, state regulation and standardisation, investments and innovations, as well as effective cooperation between stakeholders in the field of passenger transportation. Using tabular and graphical methods, the war impact on air, bus, and rail passenger transportation has been considered through the lens of the caused damage, the amount of destruction, and the necessary restoration and reduction of passenger traffic. The peculiarities of enterprise operation in wartime have been identified with the emphasis on strategically important features of functioning and development, and patterns in passenger transportation have been revealed with the help of the content analysis method. The results of the research can be useful for specialists in the field of passenger transportation and tourism when analysing the passenger transportation market, forming strategies, and considering development trends. 2024-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/35878 Назва: Small and medium-sized enterprise brand development in an emerging economy: The view of the owner/manager Автори: Wiid Johannes; Senooane Belinda; Cant Michael Короткий огляд (реферат): Small business branding is a relatively under-researched field, and available research largely excludes the African region. As a result, the brand development of small and medium enterprises (SMEs) in emerging markets is a topical issue. The aim of this study was to analyse whether brand development factors such as brand barriers, brand characteristics, perceived advantage, and brand perceptions are perceived by owners/managers as having a positive effect on retail SME brand development. A cross-sectional survey method was used to obtain data from 265 owners/ managers of SMEs in South Africa using a self-administered questionnaire. Data were analysed using structural equation modelling, with the results showing that brand barriers, brand characteristics, and brand perceptions have a significant positive effect on brand development, while the effect of perceived advantage was found to be insignificant. It is recommended that SME owners/managers invest more resources in brand development efforts and management develop better attitudes towards branding, as the study revealed that owner/manager perceptions of the brand and the branding process have the biggest impact on brand development. Further, SMEs are encouraged to find innovative ways to engage in brand development, considering that brand barriers do not seem to particularly affect a firm’s ability to engage in brand development. This study contributes towards an understanding of SME brand development in emerging markets, hence SMEs in these markets can benefit from its findings. The practical findings of this study should be of interest to SME owners/managers, as they carry the responsibility for the SME brand development process. 2024-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/35877 Назва: Modelling a financial literacy strategy as a life project concept Автори: Polianskyi V. Короткий огляд (реферат): Financial literacy as a key element of ensuring sustainability and stability of economic systems is becoming important in the process of economic development. Financial literacy contributes to improving the well-being of citizens and the efficiency of financial resource management at the macro level. Thus, the purpose of the present study was to develop models for evaluating the effectiveness of various financial literacy strategies and their impact on the formation of life projects. A complex of scientific methods, including the analysis of statistical data and modelling of financial behaviour, was used to create a strategic model of financial literacy as a concept of a life project. A methodological approach, encompassing the decomposition of the stages of a person’s life and the identification of the peculiarities, connected with the use of money at each of these stages, was implemented in the research. Approaches to financial literacy focused on various forms of interaction with financial resources were suggested, and effective strategies for improving financial literacy were identified. The concept of financial literacy was examined and specified through the lens of knowledge, skills, and confidence for making responsible financial decisions. The advantages and disadvantages of developing financial literacy in Ukraine were identified, and examples of successful strategies of leading countries were provided. The importance of financial education at different stages of a person’s life was substantiated; the key periods of a person’s life and development, when money can act as earnings, expenses, accumulation, preservation, and transfer, were specified. The assessment of the influence of financial literacy on economic behaviour was carried out, and a life project model that takes into account financial decisions and actions was developed. Monetary models of preservation and accumulation of parental income, pocket money, and earnings from employment were considered in detail. The results of this study can be applied in practice when creating a state strategy aimed at increasing the level of financial literacy of the population and ensuring economic security. 2024-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/35876 Назва: Summarising directions for using fintech products in the field of financial sector development, in particular mortgage financing Автори: Poltinina O. Короткий огляд (реферат): Mortgage lending has become the most important part of the financial market. The most common use of a mortgage is the purchase of an apartment or a private house on credit by an individual. Given the importance of the chosen topic, the goal of the research is defined as follows: to identify promising directions for the development of mortgage financing using fintech products. The list of fintech products that can be used in the field of mortgage financing to improve the system of managing mortgage loan processes using methods of generalisation and systematisation has been elaborated. It has been discovered that the mortgage lending process provides for the analysis of a borrower’s risks as well as more complex procedures for determining optimal interest rates for mortgage lending. When the analysis of discount rates is taken as a basis, it is necessary to analyse market volatility. These results have been achieved using methods of analysis and systematisation. Fintech tools are increasingly being used to facilitate the work on data analysis in the development of the mortgage lending system, as they enrich the toolkit for ensuring the security of the mortgage financing process both at the level of financial institutions and state regulation. The peculiarities of using fintech tools have been identified. Main trends and risks of the development of modern mortgage financing using the concretisation method have also been discovered. The possibilities of using fintech tools in the field of mortgage financing have been determined; in particular, an approach to creating a technical task of using fintech tools for further development of mortgage financing has been created. The author’s approach will be of practical significance for both financial institutions providing mortgage financing and mortgage market regulators to minimise risks in the system of providing mortgage loans. 2024-01-01T00:00:00Z