https://repository.hneu.edu.ua/handle/123456789/256 Wed, 17 Jun 2026 15:06:20 GMT 2026-06-17T15:06:20Z https://repository.hneu.edu.ua/handle/123456789/40800 Назва: Максимизация прибыли предприятия в процессе рекламной деятельности Автори: Полякова Я. А. Короткий огляд (реферат): Maximization of enterprise profit in the process of adver¬tising is one of the most effective instrument of stimulating marketing activity. So for the enterprises, which work in the market of monopolistic competition it is possible to use the parameter analysis of economic indexes in the process of advertising campaign with the aim of increasing enterprise profit. Wed, 01 Jan 2003 00:00:00 GMT https://repository.hneu.edu.ua/handle/123456789/40800 2003-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/40799 Назва: Формування соціальних структур корпорацій (акціонерних товариств) Автори: Назарова Г. В. Короткий огляд (реферат): The problems of forming the enterprise social structures of corporate sector of economy are considered. The categorization of formal and informal social structures of corporations with con-sideration of stakeholders' (participants of corporate relations) inte¬rests is proposed. The factors of internal and external environment, which influence organizing the social groups, are analysed. Wed, 01 Jan 2003 00:00:00 GMT https://repository.hneu.edu.ua/handle/123456789/40799 2003-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/40798 Назва: Оцінка ефективності інтеграції підприємств методом трансакційних витрат Автори: Брусільцева Г. М. Короткий огляд (реферат): The assessment of enterprise integration efficiency based on the theory of transaction costs is considered in the article. Special attention is paid to the possibility of the economy, which can be achieved by different firms due to conclusion of contracts regulating joint activity. On the basis of the model of dynamic transaction costs it is proved that the efficiency of unification may considerably exceed expenses connected with the formation of such union. Wed, 01 Jan 2003 00:00:00 GMT https://repository.hneu.edu.ua/handle/123456789/40798 2003-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/40797 Назва: Механізм оцінки фінансового стану промислових підприємств Автори: Косарєва І. П.; Майборода О. В. Короткий огляд (реферат): The article deals with national and regional trends of market economy formation. Structural changes in qualitative indices of the industrial complex financial activity are examined. The authors designed a system of interdependent indices of enterprise finansial and economic entity’s activity and to organize the procedure of reorganization and restructuring. Unlike a lot of financial indices, this method of enterprise activity financial assessment enables to discover key problems in the economic entities’ activity and to make immediate decisions about the necessity of undertaking reorganization basing on available primary information. Wed, 01 Jan 2003 00:00:00 GMT https://repository.hneu.edu.ua/handle/123456789/40797 2003-01-01T00:00:00Z