https://repository.hneu.edu.ua/handle/123456789/35032 Thu, 02 Jul 2026 08:15:02 GMT 2026-07-02T08:15:02Z https://repository.hneu.edu.ua/handle/123456789/41255 Назва: Creative Externalization In The Educational Process Автори: Borysenko D.; Mandrykova M. Короткий огляд (реферат): The article investigates the phenomenon of creative externation within the contemporary educational process of higher education institutions, positioning it as a leading platform for knowledge transformation. It substantiates the methodological foundations of shifting from the reproductive assimilation of information to the active projection of students' internal mental constructs, original ideas, and innovative hypotheses into the external socio-cultural and economic environment. The traditional educational paradigm, oriented toward the passive accumulation of knowledge, has exhausted its utility, yielding to exteriorization—a process wherein the internal potential of higher education students materializes into tangible creative and scientific projects. The study discloses the archetypal foundations of creativity based on universal, profound models for generating new cultural and technological products. It analyzes the levels of creative externation manifested in the educational environment, ranging from the initial level, which involves articulating non-standard ideas during discussions, to the advanced level, encompassing the development of patents, startups, and intellectual systems. Each level demands specific psychological and pedagogical support along with the creation of a secure "field for errors," enabling students to communicate their worldview and innovative solutions without barriers. A practical model for modernizing the didactic systems of higher education is proposed and detailed. This model integrates project-based learning tools, facilitation sessions, and the targeted involvement of generative artificial intelligence as a student's cognitive partner. In this context, artificial intelligence functions as a catalyst for thought, assisting students in overcoming "blank page syndrome," rapidly testing hypotheses, and visualizing complex concepts, thereby significantly accelerating the transition of an idea from the mental plane into the material one. Special emphasis is placed on the fact that the purposeful stimulation of the externation of higher education students' internal potential yields several critical effects. Specifically, it ensures the formation of conscious professional agency, while fostering high resilience to contemporary crisis challenges and adaptability. It is argued that graduates who have mastered the skill of creative externation demonstrate significantly higher competitiveness in a dynamic labor market, as they are capable of independently generating value-added components for the knowledge economy rather than merely executing preset algorithms. Thu, 01 Jan 2026 00:00:00 GMT https://repository.hneu.edu.ua/handle/123456789/41255 2026-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/41095 Назва: ШІ як когнітивний фасилітатор емоційної стійкості та креативної впевненості майбутніх дизайнерів Автори: Борисенко Д. В. Короткий огляд (реферат): У роботі розкрито теоретичні засади використання штучного інтелекту як інструменту психолого-педагогічної фасилітації у підготовці дизайнерів та обґрунтовано роль ШІ як когнітивного помічника, що сприяє подоланню «страху чистого аркуша», зниженню академічної тривожності й розвитку самозарадності здобувачів освіти в умовах воєнного стану. Проаналізовано основні підходи до моделювання взаємодії «здобувач-ШІ» як суб'єкт-суб'єктних відносин на основі трансдисциплінарного та людиноцентрованого підходів для цифрової трансформації освіти. Доведено, що застосування ШІ через три основні вектори (дестигматизацію помилки, швидке прототипування та моделювання діалогів з віртуальними персонажами) сприяє створенню безпечного середовища для експериментів, посилює професійну самоідентифікацію студентів, розвиває їхній емоційний інтелект і забезпечує психологічну підтримку ментального здоров'я майбутніх фахівців. Thu, 01 Jan 2026 00:00:00 GMT https://repository.hneu.edu.ua/handle/123456789/41095 2026-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/41006 Назва: University branding as a communication strategy: theory and practice of creating a brandbook Автори: Blyznyuk T. P.; Hryhorova L. S. Короткий огляд (реферат): The article examines university branding as a holistic communication strategy that helps shape a competitive image for a higher education institution amid the transformation of the educational environment and increased competition. It is substantiated that the university brand is not only a tool for visual identification, but also an important factor in the formation of trust, reputation, and sustainable relationships with key stakeholders - students, teachers, employers, and partners. Theoretical approaches to understanding branding in the field of educational services are analyzed, and scientific approaches to brand management and organizational positioning are summarized. Particular attention is paid to the brand book as a key tool for implementing the university's branding strategy. Its essence, functions, and structure, which include ideological, graphic, and legal components, are determined. The content of each brand book element is disclosed, including the formation of the mission, vision, and values; positioning; the principles of visual identification; and the rules for using corporate style. The concepts of "brand book", "guideline", "logo book", and "cut guide" were distinguished, which allowed us to clarify their role in the brand management system. It is proven that the presence of a clearly structured brand book contributes to the coherence of internal and external communications, the formation of corporate culture, and increases the effectiveness of the university's marketing activities. At the same time, specific problems of implementing branding in domestic higher education institutions are outlined, in particular, insufficient awareness of its strategic role and resistance from the academic community. It is generally accepted that developing a brand book is a necessary condition for forming a holistic university brand, which ensures recognition, strengthens competitive advantages, and promotes effective communication with target audiences. Prospects for further research include developing methodological approaches to assess the effectiveness of branding for higher education institutions. Thu, 01 Jan 2026 00:00:00 GMT https://repository.hneu.edu.ua/handle/123456789/41006 2026-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/40823 Назва: Conceptual models and methodological tools for diagnosing organizational social and communication support Автори: Blyznyuk T.; Wang H. Короткий огляд (реферат): The article presents the results of developing a conceptual model and methodological tools for diagnosing the social and communication support (SCS) of organizations under the conditions of digital transformation and martial law in Ukraine. The relevance of the study stems from the need for domestic enterprises to adapt to high uncertainty, structural changes in labor collectives (feminization, aging personnel, shortage of male labor), and the growing role of communications as a strategic resource. The empirical basis of the study is an expert sociological survey conducted in 2026 in 45 Ukrainian organizations of various fields of activity (production - 26.7%, services - 73.3%) and forms of ownership (state - 57.8%, private - 42.2%). A set of methods was used: questionnaires, technical audits, documentation analysis, and monitoring of communication metrics, which ensured data triangulation. The study found significant gaps in the SCS systems of Ukrainian organizations. The most problematic was the cultural-value mechanism: only 26.7% of employees fully share the organization's values, and 22.2% perceive them as purely formal. A low level of systematic feedback was recorded (13.3% of organizations). It was found that 25% of manufacturing enterprises are at the low and transitional levels of VSC development, while none have reached a high level. In the service sector, 30.3% of organizations have a low level of VSC development, and only 6% have reached a high level. Based on the data obtained, a conceptual model of VSC was developed, which integrates four interrelated levels: institutional, technical, cultural-value, and behavioral-management. To quantitatively assess the level of VSC development, an integral indicator, IvSC, with differentiated weighting factors for the manufacturing and service sectors, was proposed. A methodological diagnostic toolkit has been developed, including questionnaires, technical audits, communication metrics, and analytical frameworks, that enables regular monitoring of the state of the VCS. Differentiated practical recommendations have been formulated along three dimensions: by the type of VCS development (adaptive, with hidden potential, technologically dependent, with a critical gap), by the field of activity (production or services), and by the form of ownership (state or private). The implementation of the proposed recommendations will improve the effectiveness of social and communication support, increase staff involvement, and strengthen organizations' adaptability to changes in the external environment. Thu, 01 Jan 2026 00:00:00 GMT https://repository.hneu.edu.ua/handle/123456789/40823 2026-01-01T00:00:00Z