https://repository.hneu.edu.ua/handle/123456789/37444 Tue, 14 Apr 2026 14:14:55 GMT 2026-04-14T14:14:55Z https://repository.hneu.edu.ua/handle/123456789/37473 Назва: Project management in the hospitality industry: Theoretical foundations and practical aspects Автори: Khudo V. Короткий огляд (реферат): The aim of the study was to identify ways to implement adaptive project management in the hospitality industry of Ukraine using digital technologies, in particular artificial intelligence based on machine learning. The methodological basis consisted of statistical analysis of the Ukrainian hospitality market indicators for 2020-2024, a comparative study of international practices, and a case study using the example of hotel enterprises in Ukraine and Bulgaria. The results of the study showed that the Ukrainian hospitality market, despite the challenges of the COVID-19 pandemic and full-scale war, is showing signs of recovery: the growth rate of the number of accommodation establishments in 2024 increased by 2%, and tax revenues from tourist fees increased by 23% compared to 2023. It was found that Ukrainian hotels are mainly in the second stage of artificial intelligence implementation (using chatbots for external customer interaction), while Bulgarian companies have reached the third stage (integration of analytics and automation of internal processes). Using the example of the Casa di Fiore SPA & Medical and Izgreva Hotel Complex hotels, the effectiveness of chatbots with machine learning functions was analysed, which made it possible to reduce staff working hours and improve the level of service. A comprehensive assessment of the readiness of Ukrainian hospitality companies to move to higher stages of artificial intelligence implementation was provided, and practical recommendations for the integration of digital technologies into project management were formulated. The practical significance lies in providing a roadmap for the implementation of artificial intelligence tools, taking into account financial, technical and human resource constraints. Wed, 01 Jan 2025 00:00:00 GMT https://repository.hneu.edu.ua/handle/123456789/37473 2025-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/37472 Назва: Overview of artificial intelligence-based project management tools for business representatives Автори: Bieliaiev O. Короткий огляд (реферат): The study aimed to identify effective artificial intelligence tools that can improve the productivity, accuracy, and flexibility of management processes in the field of project management. The study analysed the functionality of digital project management platforms and artificial intelligence-based tools, as well as cases of their practical application in international and Ukrainian companies. Trello, Wrike, Monday, Microsoft Power Automate, Taskade and Timely were noted to differ in terms of automation, integration, process visualisation and flexibility. For example, Microsoft Power Automate provides the setup of automated task flows, and Timely provides accurate time tracking. Chat Generative Pretrained Transformer, Gemini, International Business Machines Corporation, Watson Assistant, Jasper, ClickUp Artificial Intelligence Assistant and Fireflies tools increase analytics, personalise processes, support natural language interaction and automate routine tasks. The analysis of the cases proved the effectiveness of artificial intelligence. Duolingo implemented Chat Generative Pre-trained Transformer for adaptive learning, Webster First Federal Credit Union uses Jasper to create marketing content, Lulu Press uses ClickUp Artificial Intelligence Assistant to optimise task management, and Moonfrog Labs integrated Fireflies to analyse online meetings. Asana, used by Kenshoo Skai, improved the coordination of multichannel campaigns, while Zoho Projects at Sgurr Energy increased control over technical phases of projects. Ukrainian examples also demonstrated the successful integration of artificial intelligence tools. Ajax Systems implemented relevant solutions for real-time security monitoring, Nova Poshta optimised logistics and customer support, and Liga:Zakon automated the processing of legal information. The analysis of strengths, weaknesses, opportunities, and threats showed that artificial intelligence tools contributed to the automation and analytical nature of project management, although they required significant resources and specialised training. The practical significance of the study is determined by the identification of tools that can be integrated into management processes to achieve greater efficiency. Wed, 01 Jan 2025 00:00:00 GMT https://repository.hneu.edu.ua/handle/123456789/37472 2025-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/37471 Назва: Capital and liquidity assessment in the context of preventing corporate insolvency Автори: Siskos Evangelos; Achkasova S.; Kholodna Yu.; Rats O. Короткий огляд (реферат): The relevance of the study is stipulated by the need for a comprehensive assessment of the financial stability of enterprises through the analysis of the capital structure and liquidity in the conditions of an unstable economic environment. Directions for improving the assessment of the capital structure and liquidity of enterprises in the context of preventing insolvency have been substantiated in accordance with the purpose of the study. The methodological basis of the study included the statistical analysis, correlation research and visualisation of empirical data based on scatter plots and histograms of Equity-to-Assets and Quick Ratio indicators distribution on the example of seven enterprises of Ukraine operating in the field of non-specialised wholesale trade for the period 2021-2024. The obtained results demonstrated a moderate positive correlation between Equity-to-Assets and Quick Ratio indicators, which confirmed the complex multifactorial nature of the solvency formation. It gave grounds to argue that the general trend of increasing the share of equity capital contributes to improving the quick liquidity of the enterprises, which formed the sample under study. The analysis of Equity-to-Assets and Quick Ratio indicators distribution revealed the asymmetry in the distribution, which emphasised the feasibility of using additional research methods, in particular, cluster analysis for enterprise typology. A significant part of enterprises is concentrated in the range of moderate capitalisation (5-30%) and a sufficient level of liquidity (>80%), however, the enterprises with signs of the financial condition deterioration emphasised the need to strengthen financial risk management and restructuring of obligations. The practical value of the study is determined by the integration of modern quantitative analysis tools into the processes of insolvency prevention, creating the basis for a well-founded adaptation of management strategies in response to the identified statistical patterns of relationships between key solvency indicators, in particular Equity-to-Assets and Quick Ratio, which is of particular relevance in the conditions of destabilised macroeconomic environment and growing external and internal risks for business entities. Wed, 01 Jan 2025 00:00:00 GMT https://repository.hneu.edu.ua/handle/123456789/37471 2025-01-01T00:00:00Z https://repository.hneu.edu.ua/handle/123456789/37470 Назва: Lifelong learning in the digital era: How the approach to human capital development is changing Автори: Protasenko O.; Jafarli Hanifa; Ivashura A.; Yermolenko O. Короткий огляд (реферат): In the context of digital transformation and changes in the labour market, traditional approaches to human capital development are becoming inefficient, meanwhile, continuous updating of knowledge and skills is becoming more relevant as a prerequisite for the competitiveness of employees and organisations. The goal of this study was to identify trends in changes of educational paradigms, analyse the impact of digital technologies on the formation of requirements for employee competencies, as well as to explore best practices for implementing lifelong learning at the individual, organisational, and state levels. To achieve this goal, a comprehensive interdisciplinary approach has been applied, integrating theoretical foundations of lifelong learning, human capital theory and learning psychology with empirical methods, including content analysis, comparative, and systematic analysis of educational strategies and policies. The results of the study suggest a significant impact of digital transformation on the requirements for employee competencies. It has been discovered that nowadays the traditional professional knowledge of an employee is as important as digital literacy, meta-competencies and continuous learning. The study has also revealed significant changes in educational paradigms, with the transition from traditional forms of learning to flexible models focused on individualisation and the use of digital technologies. Online courses, corporate training, micro-qualifications are becoming important components of educational ecosystems. Based on content analysis, it has been found that organisations are currently playing an active role in the development of human capital by investing in training and retraining of their employees. A comparative analysis of the experience of implementing lifelong learning systems in different countries has revealed a number of problems, including the digital divide, insufficient motivation for learning and a failure of educational programmes to meet the needs of the labour market. Based on the carried-out study, recommendations for further implementation of lifelong learning to ensure the development of human capital have been made. The practical value of the study is determined by the creation of a theoretical basis for improving educational programmes, corporate training and state policy aimed at supporting lifelong learning in the digital economy. Wed, 01 Jan 2025 00:00:00 GMT https://repository.hneu.edu.ua/handle/123456789/37470 2025-01-01T00:00:00Z