Modern information technologies in marketing research: program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) cycle

Abstract

The list of topics and key questions that will be considered during the study of the course, the list of competencies and learning outcomes by the course, the assessment system, the example of an exam card and assessment criteria, as well as recommended literature, are given. Recommended for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) cycle.