Personnel management strategies considering generational theory

Abstract

The paper explores personnel management strategies through the lens of generational theory, emphasizing the importance of understanding the diverse values, motivations, and work behaviors of employees from different age cohorts. In the context of modern challenges—such as labor shortages intensified by geopolitical factors and rapid technological advancements — the study advocates for tailored management approaches. By integrating generational characteristics into HR practices, organizations can foster motivation, improve team dynamics, and boost overall productivity. The study highlights key traits of Baby Boomers, Generations X, Y, and Z, and offers strategic recommendations for effective multi-generational workforce management.