CRM-система как связующее звено между бизнес-проблемами и бизнес-взаимоотношениями компании

Abstract

In this article scientific and methodical recommendations concerning the formation and development of CRM-system for creating by means of its tools a complete picture of life cycle of company client of the are developed. It is defined as concept life cycle of the client. Besides the automation of business processes of company's interaction with clients through making elements of CRM-system is considered. The analysis of influence of the client's condition changes during life cycle of the client on achieving the purposes of the company is presented.