Vector control system digital marketing in the experience economy

Abstract

In articles developed conceptual model systemic management digital marketing on basis vector approach, which based on integration principles economy impressions, quantum economy and theories navigation complex dynamic systems. Relevance research related with because digital marketing stopped be linear consistency actions, and transformed on multidimensional space parallel states that needs fundamentally new logic adoption solutions. The purpose works there are formation three-dimensional models systems vector management digital marketing and disclosure its structural elements, among whose determined object, subject and principles functioning. In the study used methods of system analysis, vector modeling, parametric comparison states, as well as elements analogies with aviation navigation for explanation radar control concepts. In result analyzed logic formation of a system state vector, which describes intensity impressions, scope of coverage and level efficiency. The subject, object, principles are defined functioning vector control systems, which include structure, balance, adaptability and speed limits A model of strategic course is proposed in the form of target vector and justified tactical radar monitoring mechanism, which provides periodic reading status and correction trajectory. Deviation vector calculated between current and target states, the possibility is shown definition angular differences between them, and a numerical example is also given, which demonstrates the operation of the correction algorithm. Analyzed features parallel actions several marketing campaigns and justified application super positional models for evaluation their mutual influence. Practical value works lies in the possibility application proposed vector control systems as a tool navigation digital marketing, which allows determine strategic direction, evaluate deviations in real time, form optimal scenarios corrections and accept more accurate managerial solution.