igital drivers of entrepreneurial economic security in strategic development of international business

Abstract

The article comprehensively investigates the digital drivers of economic security of entrepreneurial activity and their impact on the strategic development of international business in the context of the rapid digital transformation of the global economy and the growing role of information technologies in ensuring the sustainability of business processes. A systematization of key digital factors, including cybersecurity, data analytics, cloud technologies, business process automation, digital platforms and other digitalization tools, is carried out, with a further assessment of their contribution to ensuring the stability, operational efficiency and competitiveness of enterprises in international markets. An integrative methodology was used for the analysis, combining theoretical analysis of scientific sources, comparative systematization of generalized statistical data and construction of the Index of Digital Drivers of Economic Security, which allows quantitatively assessing the impact of digital technologies on the economic sustainability of enterprises and the level of their readiness to manage risks in the context of global competition. The study revealed the interdependence between the level of digitalization and economic security, showing that the implementation of comprehensive digital solutions contributes to strengthening the strategic positions of companies, increasing their flexibility, adaptability and ability to effectively respond to external challenges of the global business environment. Based on the results obtained, a conceptual model of integrating digital drivers into the strategic management system was formed, which ensures the consistency of technological, organizational and management decisions in the process of enterprise development and allows to increase its innovative potential. The practical significance of the study lies in providing recommendations for increasing the sustainability and global competitiveness of enterprises, developing strategic planning tools focused on digital security, as well as creating a basis for further research aimed at improving digital management strategies and modeling economic security in the context of international business.