Methodological foundations for implementing creative thinking techniques in the team-building process

Abstract

This article proposes a methodological framework for integrating structured creative thinking techniques into the team-building process in order to strengthen collaborative creativity and innovation outcomes. Building on interdisciplinary insights, the study embeds tools such as Design Thinking, TRIZ, SCAMPER, brainwriting, morphological analysis, and Six Thinking Hats into a coherent team-development model. The framework was tested through a mixed-method design that combined systemic analysis, sociometric diagnostics, cognitive mapping, and an eight-week intervention involving fourteen organizational teams. The results indicate higher ideation volume and originality, more balanced participation, improved communication clarity and psychological safety, and faster problem-solving. The article also outlines practical implications for HR strategies, leadership development, and innovation management.