Information and Analytical Tools for Developing an Enterprise Development Strategy

Abstract

Today’s conditions of enterprise activity are characterized by rapid changes and uncertainty, which accentuates the problem of information and analytical support for strategy development. Considering current trends in strategy development technologies, the article proposes creating a pool of strategic alternatives, which can be viewed as micro-strategies, and employing them depending on operational conditions. The appropriateness of using the scenario forecasting method to form a pool of strategic alternatives is substantiated. The article suggests an improved scenario forecasting method that combines both formalized and informal forecasting. The proposed scenario forecasting method involves short-term forecasting based on growth curves and assessing the likelihood of external or internal threats. Based on the data from JSC «Ukrainian Energy Machines» and considering the economic security threats to Ukraine identified by the National Institute for Strategic Studies, scenarios for the enterprise’s activity development have been created. According to the proposed approach, the calculated forecast values of the activity development strategy indicators make it possible to determine the range of changes in indicators under all activity scenarios. It is recommended to treat the left boundary of the ranges as the forecast value from a pessimistic perspective, and the right boundary from an optimistic perspective. The information-analytical tools for developing the enterprise’s activity development strategy are characterized by their soundness and practical orientation. Further improvement of the proposed scenario forecasting approach involves taking into account the influence of random factors that have a high or sufficient probability.