Recommendations for Selecting Digital Tools for Analyzing and Assessing Enterprise Performance

Abstract

Ukraine is undergoing a rapid transition to a digital economy. Digital tools are widely used in the activities of all enterprises. Businesses are faced with the need to substantiate and select these tools, which have different characteristics and purposes. Practice confirms that it is not always advisable to purchase expensive foreign digital tools. Modern digital tools have been developed in Ukraine that are equivalent to or better than foreign ones in terms of functionality and technical characteristics. The list of modern main positive effects and unfavorable conditions for implementing digital tools in an enterprise is substantiated. Based on an analysis of the work of scientists and practitioners, a list of digital tools is presented that are recommended for implementation in domestic enterprises and involve the improvement of methods and technologies for analyzing and assessing their activities. It is proposed that the main criterion for selecting digital tools in an enterprise should be the level of development of the existing digital potential. Using the example of analyzing the information system of JSC «Ukrainian Energy Machines», the choice of digital tools for improving the technology of enterprise activity analysis and evaluation is substantiated. Further research and addressing the problem of choosing digital tools within an enterprise involves determining the level of development of the existing digital potential.