Enterprise management under economic instability: theory, managerial approaches, and empirical evidence

Abstract

Economic instability has become an increasingly critical and multifaceted challenge for enterprises worldwide, arising from global market volatility, geopolitical conflicts, financial crises, inflationary pressures, supply chain disruptions, and rapid technological transformation, with particularly severe consequences for crisis-affected and transitional economies such as Ukraine, where firms must navigate heightened uncertainty, resource constraints, and systemic risks while striving to maintain operational continuity and long-term strategic development. The study examines enterprise management under economic instability, aiming to integrate theoretical perspectives, managerial strategies, and empirical evidence into a unified framework. It addresses the gap in research on enterprise-level responses to complex economic conditions, with particular relevance to emerging and crisis-affected economies, including Ukraine, where enterprises face heightened operational and strategic risks.