Consumer behavior : program of the course for students of specialty D5 «Marketing» of the study programme «Marketing» of the first (bachelor’s) level

Abstract

The list of topics and key questions that will be considered during the study of the course, the list of competencies and learning outcomes by course, forms and methods of assessing learning outcomes, the distribution of points throughout the entire period of studying the material, an example of an exam card, assessment criteria, as well as recommended literature are given. Recommended for students of specialty D5 «Marketing» of the study programme «Marketing» of the first (bachelor’s) level.