Management of business model transformations of economic entities in the digital economy

Abstract

The article explores modern approaches to the management of business model transformations of enterprises in the context of the digital economy. It is substantiated that digital transformation encompasses not only technological changes, but also profound transformations in strategy, culture, management, structure and interaction with partners. The key structural levels of transformations are identified, performance indicators, industry-specific implementation features and critical success factors are outlined. It is shown that systemic management of digital changes provides enterprises with adaptability, innovation and competitive advantages in a dynamic environment.