Digital platforms and business ecosystems as drivers of enterprise transformation in the digital economy

Abstract

Digital transformation has become a key factor influencing the competitiveness and sustainable development of modern enterprises. The rapid advancement of digital technologies, the growth of platform-based business models, and increasing customer expectations require organizations to redesign traditional approaches to management, operations, and value creation. The purpose of this study is to investigate the main drivers of enterprise digital transformation, analyze the role of digital platforms and business ecosystems, assess approaches to digital maturity evaluation, and develop recommendations for improving transformation strategies. Particular attention is given to the experience of leading Chinese digital enterprises that successfully implement advanced digital technologies and ecosystem-based business models. The study examines the impact of digital platforms, artificial intelligence, big data analytics, cloud computing, and the Internet of Things on organizational development and business performance. The digital transformation models of JD.com, Pinduoduo, and Meituan are analyzed to identify practical approaches to technology integration, ecosystem development, and customer value creation. The research demonstrates that successful digital transformation requires the alignment of technological innovation with business strategy, organizational capabilities, and digital culture. The study also presents a digital maturity framework that can be used to evaluate enterprise readiness for transformation and support strategic planning. Based on the analysis, a set of recommendations is proposed to assist organizations in improving digital maturity, enhancing operational efficiency, strengthening competitiveness, and achieving sustainable growth in the digital economy. The findings may be useful for both researchers and practitioners involved in digital transformation initiatives.