Information and analytical support for the management of social and communication processes in an organization

Abstract

The article is devoted to the analysis, systematization, and improvement of the theoretical and methodological foundations for the development of information and analytical support for managing social and communication processes in an organization under the conditions of the digital transformation of the economy. The article examines modern foreign and domestic scientific approaches to interpreting information, analytical support, strategic communications, digital management, organizational intelligence, and social communication technologies. The expediency of interpreting information and analytical support as an integrated, multi-level system. The main principles for forming information and analytical support are identified, including systemacity, adaptability, digital integration, and predictability.