Please use this identifier to cite or link to this item: http://repository.hneu.edu.ua/handle/123456789/17668
Title: Modern changes in translation
Authors: Savytska L. V.
Keywords: translation
audiovisual translation
cultural turn
digital paradigm
equivalence
information and communication technology
localization
Issue Date: 2017
Citation: Savytska L. V. Modern changes in translation / L. V. Savytska // Materials of the XIII International scientific and practical Conference «Modern scientific potential – 2017». – Volume 6 : Philological sciences. – Sheffield : Science and education LTD, 2017. – P. 58-65.
Abstract: This article describes the changes in the field of translation by referring to practices such as localization, amateur translation and audiovisual translation. The changes are enhanced by computing, information, and communication technologies. Therefore, two paradigms are evolving, and they justify the current multiplication of labels created for translation. On one hand, the paradigm of equivalence has been replaced by the paradigm of the cultural turn. And the shift exists concurrently with the change of the platforms and media through which all the activities of translation are carried out from the printed book paradigm to the digital paradigm.
URI: http://www.repository.hneu.edu.ua/jspui/handle/123456789/17668
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