Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/21075| Title: | Marketing : syllabus for Bachelor's (first) degree students of speciality 051 "Economics" |
| Authors: | Afanasiev M. V. Panchuk A. Kotelnykova Yu. |
| Keywords: | marketing marketing concept marketing research product policy pricing policy distribution policy communication policy marketing strategies |
| Issue Date: | 2017 |
| Publisher: | Marketing. Syllabus for Bachelor's (first) degree students of speciality 051 "Economics" [Electronic resource] / compil. by M. Afanasіev, A. Panchuk, Yu. Kotelnykova; Simon Kuznets Kharkiv national university of economics. - E-text data (195 КБ). - Kh. : S. Kuznets KhNUE, 2017. - Загол. з титул. екрану. |
| Abstract: | The thematic plan of the academic discipline and its contents are given according to the modules and themes. Plans of lectures, practical studies and seminars, materials for consolidation of knowledge (tasks for independent work, test questions), criteria for students' knowledge evaluation and professional competences which a student should have after studying the academic discipline are suggested. For Bachelor's (first) degree students of speciality 051 ''Economics''. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/21075 |
| Appears in Collections: | Методичні матеріали (ЕПОБ) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2017-154-ЕВ Афанасьев М В, Панчук А С, Котельникова Ю М.pdf | 903,62 kB | Adobe PDF | View/Open |
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