Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на этот ресурс:
http://repository.hneu.edu.ua/handle/123456789/23030
Полная запись метаданных
Поле DC | Значение | Язык |
---|---|---|
dc.contributor.author | Astakhova I. E. | - |
dc.contributor.author | Reznikova T. O. | - |
dc.contributor.author | Astakhova E. V. | - |
dc.date.accessioned | 2020-06-05T11:58:00Z | - |
dc.date.available | 2020-06-05T11:58:00Z | - |
dc.date.issued | 2020 | - |
dc.identifier.citation | Astakhova I. E. Greenwashing as a form of modern eco-marketing / I. E. Astakhova, T. O. Reznikova, E. V. Astakhova // Acta Innovations – 2020 – no. 34. - Р. 5-12. URL: https//doi.org/10.32933/Actainnovations.34.1 – ISSN 2300 - 5599 . 2019 RIC Pro-Akademsa – CC.BY | ru_RU |
dc.identifier.uri | http://repository.hneu.edu.ua/handle/123456789/23030 | - |
dc.description.abstract | The articlereveals the features of the modern world economy related to the environmental protection and analyzes development trends of ecological production traded internationally. It systematizes the main consumer groups of ecological products and various ecological marketing strategies used by different companies. The paper focuses on such a form of pseudo ecological marketing as greenwashing and highlights a set of tools that negatively affect the attitude of consumers to eco-products. A systematic approach to counter greenwashing including directions at the legislative, professional and public level in the domestic market of ecological productsis proposed. | ru_RU |
dc.language.iso | en | ru_RU |
dc.subject | target consumers | ru_RU |
dc.subject | ecological marketing and its strategies | ru_RU |
dc.subject | greenwashing types and tools | ru_RU |
dc.subject | systematic approach | ru_RU |
dc.subject | greenwashing countermeasures | ru_RU |
dc.title | Greenwashing as a form of modern eco-marketing | ru_RU |
dc.type | Article | ru_RU |
Располагается в коллекциях: | Статті (МЕМ) |
Файлы этого ресурса:
Файл | Описание | Размер | Формат | |
---|---|---|---|---|
Стаття з Резніковой.pdf | 2,17 MB | Adobe PDF | Просмотреть/Открыть |
Все ресурсы в архиве электронных ресурсов защищены авторским правом, все права сохранены.