Improvement of the definition of strategic planning of enterprise development

Abstract

In the conditions of dynamic development of the environment it is expedient to pay special attention at the enterprises to strategic management which basis is strategic planning as it will allow the enterprises to consider all system of factors both external and internal environment influencing enterprise activity, and identify the most effective ways to achieve these longterm goals. The authors consider the definitions of "strategy", "enterprise development" and "strategic planning of enterprise development"; basic principles of management that should be used to increase the efficiency of innovation. Features of innovation strategies, and also advantages of strategic planning of development of the enterprises are considered. The purpose of the study is to generalize the theoretical approaches to the definition of "strategy", "enterprise development" and "strategic planning of enterprise development", as well as the analysis of the features of the implementation of strategic management in the enterprise. This goal necessitated the solution of the following tasks: to generalize theoretical approaches to the concept of "strategy", "enterprise development" and "strategic planning of enterprise development"; analyze the basic principles of management that should be used to increase the effectiveness of innovation; identify the features of innovation strategies, as well as the benefits of strategic planning for enterprise development. Scientific novelty is to improve the definition of strategic planning of enterprise development, which, in contrast to the known, comprehensively takes into account the need to comply with the components of enterprise development to ensure the desired changes and components of the innovation process; and, in contrast to the known, allows you to identify individual steps in the strategic planning of enterprise development, taking into account the stages of the life cycle in which it is. The practical significance of the results is that this definition of strategic planning of enterprise development will allow to analyze in detail the scheme of stages of the process of strategic planning of enterprise development to assess the risks of innovation at each stage depending on the life cycle of the enterprise and its development efficient use of resources and capabilities of a particular enterprise, make effective management decisions and achieve longterm goals, as well as consider the process of strategic planning in the enterprise as a sequence of possible innovative projects to ensure enterprise development in the strategic perspective.