Please use this identifier to cite or link to this item:
https://repository.hneu.edu.ua/handle/123456789/27863| Title: | Marketing as a key method of increasing international competitveness |
| Authors: | Dybach I. Pankova K. |
| Keywords: | marketing competition competitiveness international market marketing strategy |
| Issue Date: | 2022 |
| Citation: | Dybach I. Marketing as a key method of increasing international competitveness / I. Dybach, K. Pankova // Актуальні проблеми науки, освіти та суспільства в сучасних умовах: зб. тез допов. міжнар. наук.-практ. конф., м. Полтава, 28 трав. 2022 р.: у 2 ч.: тези допов. – Полтава: ЦФЕНД, 2022. – Ч. 1. – С. 35-36. |
| Abstract: | The article considers the role of marketing in ensuring the competitiveness of the enterprise in the international market. Ways to increase the international competitiveness of the enterprise are revealed: growth of sales of goods or services; improving product quality; cost reduction; benchmarking; effective marketing strategy. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/27863 |
| Appears in Collections: | Статті (СЕ) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Дибач І.Л., Панкова К. тези.pdf | 1,25 MB | Adobe PDF | View/Open |
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