Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/27911| Title: | The essence of the term «marketing planning» for an enterprise |
| Authors: | Kotlyk A. Zubriev O. |
| Keywords: | marketing planning marketing planning marketing planning at the enterprise |
| Issue Date: | 2022 |
| Citation: | Kotlyk A. The essence of the term «marketing planning» for an enterprise / A. Kotlyk, O. Zubriev // Менеджмент ХХІ століття: глобалізаційні виклики: матер. VІ міжнар. наук.-практ. конф., м. Полтава, 19 трав. 2022 р.: тези допов. – Полтава: ПДАУ, 2022. – C. 1038-1041. |
| Abstract: | An analysis of the existing definitions of the terms "marketing" and "planning" at the enterprise level is performed, based on which the definition of the term "marketing planning" is synthesized, which covers the key essential characteristics of this process. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/27911 |
| Appears in Collections: | Статті (МБ) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 1_Тези Котлик, Зубрєв.pdf | 623,17 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.