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https://repository.hneu.edu.ua/handle/123456789/34744| Title: | The essence and general characteristics of a brand as an economic category |
| Authors: | Pererva I. M. LI Guangcheng |
| Keywords: | brand image brand management brand value brand positioning brand promotion |
| Issue Date: | 2024 |
| Citation: | Pererva I. M. The essence and general characteristics of a brand as an economic category / I. M. Pererva, LI Guangcheng // Глобалізаційні процеси : виклики та рішення : матеріали ІХ Міжнародної науково-практичної конференції, 12 листопада 2024 р. – Одеса, 2024. – С. 110-112. |
| Abstract: | In the article, the definition of a brand is analyzed from different perspectives, and the key components and functions of a brand are investigated. Based on this, the main characteristics of the brand and the functions it performs are highlighted. The key tasks of brand management are also presented. In addition, the channels and methods of brand communication and promotion are considered, and the importance of brand image formation and brand management is emphasized. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/34744 |
| Appears in Collections: | Статті (МБА) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Pererva I. M., LI Guangcheng. The essence and general characteristi.pdf | 955,62 kB | Adobe PDF | View/Open |
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