Strategic planning system as a source of competitive advantages for economic entities

Abstract

The aim of this article is to explore the theoretical aspects of strategic enterprise planning and to define its key role in ensuring the stability and competitiveness of economic entities. In the context of the modern economy, characterized by external environmental instability, market globalization, and a constantly increas ing level of competition, strategic planning is not only a management tool but also a foundation for ensuring the long-term success of enterprises. The article examines key problems in enterprise strategic planning, highlighting insufficient adaptation to rapid changes in market conditions, shortcomings in external and internal environmental analysis, a lack of clear goal-setting, and inadequate integration of strategy into the enterprise management system. Particular attention is given to the analysis of competitive strategies such as cost leadership, differentiation, and focus strategies. It is noted that effective selection and implementa tion of these strategies enable enterprises to establish sustainable competitive advantages, reduce risks, and enhance adaptability to market challenges. The study reveals that effective strategic planning allows enterprises to swiftly adapt to changes in the market environment, optimize costs, and improve the quality of products or services. This, in turn, contributes to achieving important goals such as increasing profitability, forming sustainable competitive advantages, and ensuring innovative development. The process of strategic planning presented in the article outlines its main stages: analysis of the external and internal environment, determination of mission and goals, strategy development, implementation, and result control. The article also analyzes the influence of external environmental factors, such as market trends, competition, and changes in consumer demand, on the selection and implementation of competitive strategies. Additionally, it considers the advantages of applying a strategic approach for enterprises across various industries. The conclusion is made that strategic plan ning is an integral component of modern management, which not only facilitates adaptation to contemporary market challenges but also lays the groundwork for the long-term development of enterprises.