Please use this identifier to cite or link to this item: http://repository.hneu.edu.ua/handle/123456789/32802
Title: Creativity and Entrepreneurship: Trainers' Manual
Authors: Iarmosh О.
Duan Y.
Bentley Y.
Wilson P.
Dudnieva I.
Nesterenko R.
Keywords: creativity
entrepreneurship
start-up
innovation
entrepreneurial ecosystem
business planning
marketing strategy
branding
digital analytics
Issue Date: 2023
Publisher: S. Kuznets KhNUE
Citation: Creativity and Entrepreneurship: Trainers' Manual [Electronic resource] : study guide / O . Iarmosh, Y . Duan, Y. Bentley [et al.]; Simon Kuznets Kharkiv national university of economics. — E-text data (12,9 MБ). — Kharkiv : S. Kuznets KhNUE, 2023. — 198 p. : il. — The title screen. 
Abstract: Issues concerning creative thinking and idea generation, setting up start-ups, business planning and start-up funding, marketing strategy, branding and digital analytics for successful start-ups are presented аnd supported with slides containing a summary of each theme. For trainers, entrepreneurs, university students.
URI: http://repository.hneu.edu.ua/handle/123456789/32802
Appears in Collections:Навчальні видання (МЕВ)



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