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https://repository.hneu.edu.ua/handle/123456789/34917| Title: | Macroenvironment of public hospitals in China: case of Quan Zhou people’s hospital |
| Authors: | Kotlyk A. Gao M. |
| Keywords: | Quan Zhou People's Hospital strategic management PEST analysis healthcare reform regional medical center technological advancement aging population healthcare demands |
| Issue Date: | 2024 |
| Citation: | Kotlyk A. Macroenvironment of public hospitals in China: case of Quan Zhou people’s hospital / A. Kotlyk, M. Gao // Революція креативних індустрій: як маркетинг і менеджмент створюють майбутнє : тези доповідей I Міжнародної науковопрактичної інтернет-конференції, 24-25 жовтня 2024 р. – Хмельницький : ХНУ, 2024. – C. 130–134. |
| Abstract: | This paper examines the development and challenges of Quan Zhou People's Hospital (QZPH), the first Western medicine medical institution in Qujing, Yunnan, founded in 1938. Using a PEST analysis framework, it evaluates the political, economic, social, and technological environments impacting the hospital’s strategic management, focusing on its transition to a regional medical center amid aging demographics, rising healthcare demands, and intensifying competition in China's evolving healthcare landscape. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/34917 |
| Appears in Collections: | Статті (МБА) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Kotlyk, Gao Macroenvironment of public hospitals in China case of Quan Zhou people’s hospital.pdf | 668,77 kB | Adobe PDF | View/Open |
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