Please use this identifier to cite or link to this item:
https://repository.hneu.edu.ua/handle/123456789/35373| Title: | Trademark Management : program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) study cycle |
| Authors: | Rodionov S. |
| Keywords: | trademark management brand system brand strategies creation process brand equity assessment |
| Issue Date: | 2024 |
| Citation: | Trademark Management : program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) study cycle: [Electronic edition] / comp. S. Rodionov - Kharkiv: S. Kuznets KHNUE, 2024. – 11 p. (Eng. lang.) |
| Abstract: | The list of topics and key questions that will be considered during the study of the course, the list of competencies and learning outcomes by the course, the assessment system, the example of an exam card and assessment criteria, as well as recommended literature, are given. Recommended for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) study cycle. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/35373 |
| Appears in Collections: | Методичні матеріали (М) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ++поз_282_075бак_виб_Англ_Управління_торговими_марками_Родіонов.pdf | 549,22 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.