Please use this identifier to cite or link to this item:
https://repository.hneu.edu.ua/handle/123456789/35758| Title: | Marketing in the banking sector : program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor) level |
| Authors: | Boiko N. |
| Keywords: | marketing banking sector research competitive environment promotion bank image |
| Issue Date: | 2024 |
| Citation: | Marketing in the banking sector : program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor) level: [Electronic edition] / Comp. N. Boiko. - Kharkiv: S. Kuznets KHNUE, 2024. - 12 p. (Eng. lang.) |
| Abstract: | The list of topics and key questions that will be considered during the study of the course, the list of competencies and learning outcomes by the course, the assessment system, the example of an exam card and assessment criteria, as well as recommended literature, are given. Recommended for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) level. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/35758 |
| Appears in Collections: | Методичні матеріали (М) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 267РП_075бак_виб_Англ_Маркетинг у банк секторі_Бойко.pdf | 547,73 kB | Adobe PDF | View/Open |
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