Language of tourism as an object of translation

Abstract

This article describes the phenomenon of tourism language which is characterized by a kind of diversity, expressed at all linguistic levels, which is associated with a clear lack of uniformity in an expanded subject area, such as tourism. It borders on other disciplines, such as geography, history, economics, marketing, etc. The language of tourism can be viewed as subject-oriented discourse. A micro-linguistic definition narrowly based on a lexical and / or terminological approach which cannot be productive in the case of this type of language. On the other hand, it was clearly demonstrated that the perspective focused on the textual and pragmatic aspects of the language is particularly fruitful. The specificity of this language, therefore, is at the communicative level: it can be recognized in discursive and textual strategies developed for successful interaction in any kind of tourist activity.